The Quick Path to Online Bliss

BoccMedia created the 6 Week Marketing Plan to offer an affordable online package to small businesses. The plan includes essential marketing strategies and initiatives to effectively launch and enhance your company's online presence.

The first step is always the same- evaluate current objectives and create a plan of action.

• Identify your company's personality and story

• Website Development: design, site map, review text & photos, Content Management System, determine level of interaction

• Search Engine Optimization - keywords & link building
  

• Social Media (Facebook, Twitter, Youtube, Google+, Linked In and other appropriate social media channels)

• Facebook Fan Page

• Creation of Youtube Video and Youtube channel

• Google Anayltics

• Email Newsletter - set up through Constant Contact or other email system, initiate newsletter campaign
  

• Local Promotions (Google Places, Living Social, Local advertising)

• Events - research the right type of event for your business and budget (Meetup, Eventbrite, promotions, flyers, free listings)
  

• Publicity - press releases, pitch story to media, blog, community involvement, reviews
  

M   It takes approximately 6 weeks to launch the tools and initiatives listed above working within a project-oriented structure. More complex projects may take longer.